[January 26, 2014, Florida, USA] January 26, Eastern Time, the 52nd Rolex 24 at Daytona in Dayton, Florida, USA Take the Daytona International Speedway to a grand end, and the tension lasted until the last second of 24 hours. As the title sponsor and designated timekeeper of the race, Rolex is proud to provide the precise timing tool for this renowned endurance race. According to tradition, the championship was awarded to the Rolex Oyster Perpetual Cosmograph Daytona.
This year’s competition is dazzling, with many leading teams losing to their strong rivals in the final stage. Especially in the last 20 minutes before the end of the race, the distance of the leading team gradually pulled in. Finally, the 5th Corvette DP of the Action Express Racing team won the championship with a 1.461 second lead and won the championship. The drivers of the championship team are Joao Barbosa and Portuguese driver Christian Fittipaldi who has won the championship three times, and Sebastian Bourdais from Le Mans, France, who won the championship for the first time in endurance events. In addition, the ORECA FLM 9 team successfully won the PC-level race. In addition, in the GTLM and GTD competitions, Porsche 911 North American Porsche Team Porsche 911RSR and 555 Level 5 Motorsport Team Ferrari 458F won the championship.
The Rolex Daytona 24 Hours and the Les 24 Heures du Mans, also sponsored and officially timed by Rolex, are the most famous races in the world. In 1959, Rolex established a cooperative relationship with the Daytona International Circuit. In February 1962, the Daytona Continental was held for the first time. In 1964, the event evolved into a 24-hour endurance race. In 1992, Rolex officially became the title sponsor of the race, and the event has since been renamed the ‘Rolex Daytona 24 Hours.’ Every year, the race officially starts at 2:30 pm local time on the last Saturday of January. More than half of the 24-hour endurance race is conducted at night. It is the ultimate test of human fitness and racing machinery. Renowned automakers, including Ferrari and Porsche, prepare the Rolex Daytona 24 Hours for a long time every year and regard the race as a weather vane for the performance of the entire season.
Rolex and Motorsport
Rolex is proud to be the main driving force of motorsport. Whether supporting top racing events such as Formula 1 ™, classic endurance challenges such as the Les 24 Heures du Mans, or sponsoring the historic Pebble Car Tour Beach Concours d’Elegance) followed the tradition and Rolex formed a special relationship with this speed-seeking sport.
This kind of cooperation can be traced to the pioneering spirit that Rolex had at the beginning. In the early twentieth century, after the founding of Rolex by Hans Wilsdorf, he was keenly aware of the trend that watches would become popular. But at the time, the watch was still considered a fragile timepiece device, so Wilsdorf was determined to create a sturdy, precise and reliable watch that could be used in many situations.
In 1910, Rolex watches were first certified by the Official Watch Rating Centre in Biel, Switzerland. This is the first certification the watch has issued to the watch. In 1926, Rolex invented the world’s first precision chronograph waterproof watch, the Rolex Oyster. The watch is equipped with a Rolex-owned patented case. The structure consists of a screwed bezel, the back of the case and the crown of the mainspring. One year later, in order to verify its performance, Mr. Wilsdorf wore an oyster watch on the wrist of swimmer Mercedes Gleitze. In October 1927, Successfully crossed the English Channel on the 27th. The Rolex on her wrist has stood the test of water for ten hours and has always maintained perfect running conditions, making this young British woman the first spokesperson for the Rolex brand-she has witnessed the outstanding quality of Rolex watches.
In 1931, Rolex improved the Oyster watch and added the world’s first self-winding device, the Perpetual Oscillator, the pioneer of contemporary self-winding structure.
Under the leadership of Wilsdorf, Rolex has tested Rolex Oyster watches around the world and has continuously proven its reliability in extreme environments, whether on land, at high altitudes, in the deep sea or on top of Mount Everest. Rolex’s name has been associated with many record-setting events and has become synonymous with the world’s most trusted and accurate timer.
At the same time, Rolex and its products have continued to develop and strive for perfection. As part of this evolution, Rolex watches use only the finest materials and the best designs in the industry. It has become a symbol of elegance and dignity.
Because of this, Rolex seeks to collaborate with passion-driven, high-performance and precision-finding events like itself. The racing world is its natural choice. As early as the 1930s, when Sir Malcolm Campbell wore a Rolex watch and broke the car’s land speed record, Rolex formed an alliance with the sport.
Prestigious partnership with the racing world
Since 1959, Rolex has formed an alliance with the Daytona International Speedway in the United States. A few years later, Rolex named the Daytona as a classic watch designed by racers-the Oyster Perpetual Cosmograph Daytona series. Since then, Rolex has appeared more and more frequently in racing competitions. Since 1992, Rolex has been the title sponsor of the Rolex 24 At Daytona in Florida, USA; since 2001, it has become the world’s oldest endurance race-Le Official timer for the Les 24 Heures du Mans.
Since 2013, Rolex has become the official timekeeper of Formula 1 ™, the pinnacle of motorsports. The development of this long-term cooperation means that the close cooperation between Rolex and motorsport has reached its peak. Back in the late 1960s, Rolex invited racing legend Sir Jackie Stewart to join its team of prominent spokespersons. Sir Stewart has been one of the most prestigious drivers in the Formula One world for the past four decades. He won the Formula One Championship three times in 1969, 1971 and 1973, and won 27 championships. In the 1970s, his contributions to driving safety in the Formula One Championship made him widely known.
In addition, through an alliance with Le Mans 24 Hours, Rolex proudly sponsors Danish driver Tom Kristensen, who has won eight championships at the Le Mans 24 Hours.
Driven by the spirit of self-breakthrough and the pursuit of excellence, Rolex began to cooperate with Bloodhound supercars in 2011 to set a world record speed record, and became the official timing partner. Bloodhound’s goal is to drive cars with cutting-edge supersonic airplanes and rocket engines, setting a speed record of 1,000 mph (1600 km / h). From 1935 Sir Malcolm Campbell drove the ‘Bluebird’ to break the speed record of 300 mph (438 km / h) at that time to today’s sponsorship of the project, Rolex has been extremely fast The forefront of the world has its place.
In addition to racing, Rolex sponsored events designed to showcase the charm of vintage cars, including the Pebble Beach Concours d’Elegance, which began in the 1950’s and showcased the most avant-garde Car models. Today, this prestigious race is held every year in Pebble Bay, California, bringing together many eye-catching vintage cars. Since 1997, Rolex has become the official timer of the game. As part of the competition, the Pebble Beach Tour d’ Elegance, which began in 1997, was also sponsored by Rolex. Its vision is to show the elegant beauty of classic cars in sports. In 2007, Rolex became the title sponsor of the event.
In addition, Rolex honors were presented at the Goodwood Revival in the UK and the Rolex Monterey Motorsports Reunion in the United States. Goodwood Vintage Racing is dedicated to showing cars produced before 1966; Rolex Monterrey Classic Motorsport attracts more than 600 vintage cars to the Mazda Laguna Seca Circuit in Monterey, California each year.
Driven by the passion for excellence, Rolex, the world’s leading Swiss watchmaking brand, with an unparalleled appreciation of the racing world, is committed to fostering a close relationship between the two. As leaders in their respective fields, they are tirelessly pursuing perfection .