[June 1, 2018, Shanghai] Today, TAG Heuer started a journey of time at its flagship store in Nanjing West Road, Shanghai-Museum in Motion exhibition. The precious collections for display include not only the timepieces hidden in the Tag Heuer La Chaux-de-Fonds Museum, but also the personal treasures of collectors. These timepieces left the La Chaux-de-Fonds Museum for the first time as a group of works for public exhibition. The tour started in Beijing, passed through Xi’an, and finally landed in Shanghai. Among them, May 30 to June 17, Shanghai Station, waiting for tasting.
TAG Heuer Vintage Watch Shanghai Tour
The timepieces presented in the exhibition reflect the rich history of TAG Heuer’s watchmaking, and they also highlight the pioneering spirit of TAG Heuer’s continuous innovation, especially in motorsport events. Important models include: Carrera, born in 1969; Autavia, commemorating the Tag Heuer brand ambassador and Swiss racer Joe Seefeldt; equipped with the world’s first self-winding chronograph movement with a mini rotor The Calibre 11 Monaco watch is also the first chronograph with a square case and many other antique timepieces.
Mr. Yu Xiaoliang, General Manager of Tag Heuer Greater China, said: We are very pleased to be able to bring the history of Tag Heuer and the Museum in Motion exhibition to China. This year is also the 55th anniversary of TAG Heuer’s iconic Calera collection, and we are honored to take this opportunity to share our most iconic timepieces with consumers and watch lovers in China.
This exhibition not only allows consumers and watch enthusiasts to enjoy unique antique watches, but also understands the history of brand watchmaking, and also allows consumers to recognize the importance of Tag Heuer in the field of motor racing.
The exhibition information is as follows:
Address: No. 1033-1037, Nanjing West Road, Jing’an District, Shanghai