Hurst Watch Survey, Rolex Tops The List

Hearst UK’s 2016 watch survey shows that Rolex is the most popular watchmaking brand in the world. This unique and comprehensive survey interviewed over 8,000 readers of Mr. Fashion, Men’s Health, Bazaar, Red and Financial Times, and referenced The Watch Gallery’s customer database.

   Swiss watchmaking giants Rolex and Patek Philippe became the biggest winners. The two brands ranked first and second in the survey of ‘Fifty Most Popular Watchmaking Brands’ and ‘Dream Watches’. But when broken down into specific genders, Patek Philippe is the most preferred brand and dream watch for men; Cartier is the most preferred brand for women; and Rolex is the most dream watch for women.
   Other brands ranked higher in the survey include Omega, IWC, Breitling, Tag Heuer and Chanel, among others.


The World’s First Memory Mechanical Watch Emmy Mémoire1 Released In Beijing

At that time, the needle was about to pass through the end of 2008. A time-themed event named ‘Memory? The Future’ kicked off in the historic mansion 23, Qianmen, Beijing-Swiss independent watch brand Here, Le Méridien unveiled the mysterious veil of Mémoire1, the world’s first mechanical watch with memory function, which was carefully created by Amy, and announced the glory of the technological revolutionary future in the history of mechanical watchmaking. DKSH Global Executive Vice President of Luxury and Lifestyle Marcel Braun, Le Méridien’s Global Market Development and Sales Director Marc Glaeser, Le Méridien’s Product Design Director Sandro Reginelli, as well as senior executives, media and guests from A & M’s retailers attended the event.

 This powerful launch event uses the key word ‘time’ of the watchmaking industry as the axis of activity to create a space-time vision of ‘crossing the West and Shutting the Future’. Mémoire1 was displayed in front of the world through suspicious activity links ‘Exploring Memory’ and ‘Uncovering the Future’, witnessing the legend of Mémoire1 bringing the complex watchmaking technology and minimalist aesthetic design to the extreme, once again emphasizing Amy’s ‘adhering to tradition and brave Innovation, leading the future. ‘
 The grand debut of Le Mémoire1, the pinnacle of the watchmaking industry in Beijing, means that the Le Méridien brand attaches great importance to and eagerly anticipates the Chinese market, and looks forward to those who value traditional watchmaking art and the latest technological value, and pursue Watch lovers and collectors of extraordinary quality choose Le Méridien. Sandro Reginelli, Le Méridien Product Design Director, introduced the revolutionary technology of Mémoire1 to the guests in detail: ‘Mémoire1 connects time and timing display in a unique way. It can repeatedly switch between indicating real-time time and precise timing without affecting any one. The mode of operation sets a brand new model for multifunctional and complex watches, realizing the magnificence of Le Méridien’s expansion of the mechanical chronological universe. ‘The special craftsmanship and technology represented by Mémoire1 has reached the cutting-edge of the current human mechanical watchmaking industry. The birth of Mémoire1 announced that Le Mémoire was ahead of other brands, and it had the courage to make breakthroughs in the field of technology, taking the lead in entering the technological future of watchmaking.
 The mechanical watch can have a memory function. This day-to-day vision is an inevitable landmark for the ambitious and ambitious Amy brand to lead the revolutionary future of the mechanical watch industry. As one of the few self-manufactured movement brands in Switzerland, Le Méridien is renowned worldwide for its extraordinary watchmaking experience. Under the effort of the Le Méridien Creative Research Center, which gathers the industry’s top professionals, Mémoire1 is equipped with Amy’s newly developed ML128 movement with memory function was born. At present, the Mémoire1 watch, which represents the most sophisticated and sophisticated technology in the mechanical watchmaking industry, is limited to only 20 pieces worldwide.
 The mystery that made Mémoire1 the most complicated watch is the revolutionary device inside the watch-the Amy ML128 movement with unique memory functions. This unprecedentedly precise Amy ML128 movement consists of 604 parts. Starting from the basic movement, it adds complex functions step by step, and finally realizes the innovative ideas and concepts of ‘memory function’. Amy also tried to show a wonderful feast in design and transparency. All components were fully considered during the assembly of the combination of mechanical mechanics and artistic aesthetics, so that wearers can appreciate the complex workmanship and Operation.
 Mémoire1 is the pinnacle of mechanical watchmaking, bringing the innovative skills of watchmakers to the extreme. As long as you press the key embedded in the crown of the Mémoire1, the watch’s operating mode can be freely switched between ‘time’ and ‘timekeeping’ mode, and the selected mode can be viewed through the pointer display set at 3 o’clock. This mechanical operation, called ‘va et vient’ (‘coming and going’) by the watchmaker, can also be linked to activate the ‘All or Nothing’ conceptual mechanism, which triggers the three modules to perform memory functions. Amy’s Memoire1 is based on this concept to assemble similar mechanisms to ensure that the conversion between the two mechanisms is correct. The invention of this day has been patented by Le Méridien and is destined to become an indispensable finishing touch in the history of fine watchmaking.
 The research and development process of Mémoire1 is a technological innovation and a journey of artistic beauty. The round surface, the white gold case, the sapphire crystal, and the anti-reflective caseback showcase the pure elegance of the Mémoire1 watch. The dial design is creative: the mode switching design embedded in the crown at 3 o’clock is flexible and novel; the clear and unique layered design achieves the readability of the watch; the world’s first hour dial in Mémoire1 overcomes the problem of lack of traditional sapphire density First to use ore-based materials. Behind all these ingenious designs is a statement of Amy’s unique understanding of watch design, which meets the wearer’s purest spiritual aspirations.
 If memory is the source of people’s creation of the future, the birth of Mémoire1, an unprecedented mechanical watch with a memory function, will surely write a strong stroke in the history of fine watchmaking!


L.U.C Xps Simple Is Beautiful

Precise technology, meticulous appearance and minimalist style. The L.U.C XPS watch with these characteristics is undoubtedly a classic. This year, Chopard is wearing a classic 18K rose gold coat with a silver silk satin dial.
   Condensing a self-winding mechanical movement, a dual barrel, and a 65-hour power reserve into an ultra-thin case is a remarkable watchmaking feat. The master watchmakers at Chopard Fleurier watch factory have successfully developed miniature rotors, turning all this into reality. The watch designer also dedicated a perfect design: an ultra-thin case with a long diameter (39.50 mm) and a flat mirror. The mechanical achievements combined with the appearance design gave birth to a handsome and elegant watch with a light and agile appearance, with a perfect balance, and won the ultra-thin watch crown at the 2006 Geneva Watch Awards.

The perfect combination of aesthetics and technology
   In order to satisfy many watch lovers who love mechanical beauty, the LUC XPS watch is designed with a transparent sapphire case back. Through it, you can see the exquisite operation of the LUC 96.12-L (LUC 12.96) movement. Also clearly visible. 18K rose gold case with silver silk satin dial and small seconds at 6 o’clock to perfectly balance the dial. This watch, a perfect combination of mechanics and aesthetics, has also been certified by the Swiss Official Observatory (COSC) for its precise performance.

Chopard Watchmaking
   As a family brand, independence is a distinctive label of Chopard. The production of L.U.C watches is completely completed at the production sites of Meyrin and Fleurier within the group. Movement design, finished product design, gold casting, stamping and mold processing, metal movement and watch band creation, traditional hand decoration, surface treatment, polishing, assembly, and debugging and quality control. All watches need to go through these processes to achieve the excellent watchmaking that belongs to Chopard.

Technical specifications

Case: 18K rose gold case
Total diameter: 39.50 mm
Thickness: 7.13 mm
Water resistance: 30 meters
18K rose gold crown with L.U.C logo: 4.00 mm
Front and back anti-glare sapphire crystal
Open case back

Automatic mechanical movement: L.U.C 96.12-L (L.U.C 12.96)
Total diameter: 27.40 mm
Thickness: 3.30 mm
Number of jewels: 29
Vibration frequency: 28,800 times / hour
Power reserve: 65 hours
Geneva Ripple Refined Bridge Two stacked barrels, patented Twin® technology
Official Swiss Observatory Certification (COSC)

Dial and hands:
Silver silk satin dial with sun print
Gold-plated hour markers
Gold-plated crown prince hour and minute hands
Gold-plated stick-shaped small seconds

Function and display:
Central hours and minutes display
Small seconds at 6 o’clock

Strap and buckle:
Hand-stitched brown alligator strap
18K Rose Gold Pin Buckle

Model: 161920-5002 – 18K Rose Gold
Watch home 2013 Basel international watch exhibition special website:


Tissot Watch Sponsors Chinese 3d Blockbuster ‘血滴 子’

The most expensive 3D movie ‘Blood Drops’ in the history of Chinese films will be released on December 21st in Taiwan. The whole film is starred by male actors from the three sides of the Strait, including Huang Xiaoming. It also cost 99 million Taiwan dollars. The production of 3D special effects, together with the shocking theme full of epic atmosphere, made the entire audience look forward to it. Tissot watch brand ambassador Huang Xiaoming played an important role in the movie. The handsome style has been exposed first. Performing arts peak. Tissot watches sponsored the latest masterpiece starring Huang Xiaoming and others. It also invited watch fans to get a first look at Huang Xiaoming’s superb performance. From 12/12/2012 to 2013/1/10, there are 13 Tissots in the province. Watches bought at watch stores, that is, gift of ‘Blood Drops’ movie coupons, let watch fans appreciate the most anticipated Chinese action blockbusters at the end of this year, and Chinese superstars such as Huang Xiaoming carnival New Year; and 2013/1/11 During the 2013/2/28 event, anyone who purchases watches over NT $ 30,000 will receive a ‘Häagen-Dazs World Famous Chef Creative Plate Meal’ redemption book, inviting watch fans to explore the world-famous scenery with taste buds.
Tissot watch invites watch fans to enjoy ‘Blood Drops’ Huang Xiaoming and other superstars starring in the history of the most expensive 3D blockbuster on the eve of Christmas, it was shocked to be released and then presented a “ Häagen-Dazs World Famous Chef Creative Plate Meal ” coupon
Lead watch fans to enjoy the world scenery
     At the end of 2012, the most anticipated high-end action movie ‘Blood Drops’ will be released on the stage at the end of December. It will be produced by the Golden Horse Awards best director Chen Kexin and directed by Liu Weiqiang. The actor starred in the performance. The entire film cost 600 million Taiwan dollars. The investment amount hit the highest record of 3D movies in the history of Chinese films. The blood-moving giant ‘Blood Drops’, known as ‘The Most Expensive 3D in the History of Chinese Films’ One’s blood droplets have always been a mystery. Except for those who died of blood droplets, no one has ever seen their true appearance. During Qianlong’s year, the young Blood Drop Zitian Mission was a special assassination unit that never missed, until the fate of a mission missed was rewritten from then on … In the film, Huang Xiaoming plays the anti-Qing Fuming leader-Sirius. The handsome and handsome shape has been exposed recently, making fans crazy. Huang Xiaoming also entered the Madame Tussauds Hong Kong in this role and became the first Chinese male artist to enter. In addition, Huang Xiaoming, who exploded in the film, personally went to battle, interpreting the crazy, calm and destructive character of Sirius with a serious and hard working attitude. Create eye-catching highlights.
     Tissot watches are also very enthusiastic in sponsoring this Chinese 3D blockbuster starring Huang Xiaoming. In addition to giving Huang Xiaoming the biggest breakthrough in the movie, he also invited fans to come and enjoy this magnificent end-of-the-year giant dedication. The actors explored this mysterious historical secret together. From 2012/12/8 to 2013/1/10, when purchasing watches from 13 Tissot watches in the province, they will receive 1 movie coupon for ‘Blood Drops’. With a purchase of NT $ 20,000 or more, you can get 2 coupons for the ‘Bloody Drops’ movie, with a limited number of tickets, while stocks last, enjoy the shocking action blockbuster with friends during Christmas and beyond. In addition, Tissot watches invite watch enthusiasts to taste the world-famous beauty. During the 2013/1/11 to 2013/2/28 event, purchases of more than NT $ 30,000 at 13 Tissot watch shops in the province will receive a ‘Häagen- Dazs world famous chef creative plate meal ‘redemption roll, a total of 4 types of Charlotte, Paris, Madagascar, Kyoto Yaqu and other 4 kinds of plate meals, let table fans follow desserts to travel around the world, the number is limited, the gift is limited.
TISSOT Classic 18K rose gold automatic men’s watch
     ‘TISSOT Classic 18K Rose Gold Men’s Automatic Watch’ is the latest masterpiece of Tissot in 2012. The simple and clean style has long attracted the attention of male consumers. It is suitable for creating outstanding highlights in the New Year’s Eve. Highlighting the gentleman’s taste, it is highly recommended for the tasteful men who plan to add their own style at the end of the year. The intellectually simple silver dial with the excellent 18K rose gold bezel, thick case and brown leather embossed strap, solid texture It looks stylish and stable, and the exquisitely designed Roman numerals and small seconds dial add a finishing touch to the watch. It also best interprets the low-key and simple style. Appreciate the beauty of the movement, Swiss ETA created the 2895-2 automatic movement is impeccable, it is an indispensable classic collection style for watch lovers. TISSOT Classic 18K Rose Gold Men’s Automatic Watch:
Swiss automatic 2895-2 movement
Sapphire crystal
316L stainless steel case, see-through case back
18K Rose Gold Bezel
Leather strap with butterfly buckle
Water-resistant to 30 meters
Suggested selling price: NT $ 56,200 Tissot watches warmly sponsors the Chinese 3D blockbuster ‘Dripping Blood’ starring Huang Xiaoming. From 12/12/2012 to 1/102013, watches are purchased from 13 Tissot watches in the province. Above $ 20,000, you will get 2 movie coupons for ‘Blood Drops’; if the purchase amount is less than NT $ 20,000, you will get 1 movie coupon for ‘Blood Drops’. limited quantity available. Huang Xiaoming plays the leader of the anti-Qing Fuming organization in Blood Droplets. For the sake of truth, Huang Xiaoming went to battle for each explosion scene in the film.


Hermes Hermes Enters The World Of High-end Watchmaking

The Hermès boutique in Faubourg Saint-Honoré, in the heart of Paris, has been selected as the launch location for its new watch. This new product will mark the official entry of Hermes into the world of high-end watchmaking. The unique name of this watch, Arceau Lift, is enough to explain why Hermès chose this store instead of BaselWorld to host such a major launch event. This is because the new design inspiration is completely derived from an experience of product manager Philippe Delhotal visiting this store.

Arceau Lift marks the beginning of a new direction for Hermes.

 In this 3,000-square-meter luxury fort, Delhotal found an intertwined double H pattern in the main elevator. It symbolizes the union of the Hermès and Hollande families after the company’s grandson Emile Hermès married Julie Hollande. Philippe Delhotal chose to use this logo as the basis for the design of this new flying tourbillon, using the Arceau case and a new movement designed and produced by La Joux-Perret for Hermès.

 Hermès CEO Luc Perramond told Europa Star that the watch is the brand’s second tourbillon series and the first flying tourbillon. ‘In 2010, we produced a tourbillon watch in the Cape Cod series using a Vaucher Manufacture tourbillon movement,’ he recalls, ‘but this time we wanted to design a flying tourbillon. Because we always seek The best craftsmen, and La Joux-Perret has international expertise in the production of tourbillons, especially flying tourbillons, and we decided to work with them. ‘

 Arceau Lift marks the beginning of a new direction for Hermes. The calm design of high-end watchmaking just complements the blanks beyond the exquisite craftsmanship of straw inlay styles. ‘This will be another design using what I call ‘traditional complication’,’ explained Mr. Perramond, ‘here I mean those processes that are well known and provide good technical performance. We need to develop a wider range of products , And of course you ca n’t forget the original spirit of the “pause time” watch. ”

Hermès Arceau Lift

 The 43 mm diameter Arceau rose gold case, with asymmetrical lug pins, is structured to highlight the apparent weightlessness of the flying tourbillon. The space below the blue crystal is mainly occupied by a flying tourbillon at 6 o’clock and a clockwork lid at 12 o’clock. Both share the double H design of the famous elevator in the Hermes store in Paris. Another component is the manually wound H1923 movement developed by La Joux-Perret specifically for Hermès, hidden behind a bridge across the 3 and 9 o’clock positions. The vibration frequency of the movement is 3 Hz, and the power reserve is 90 hours when fully wound. All surfaces of the watch are chamfered and polished by hand, and the screws are also polished. The back of the tourbillon can be seen through the blue crystal hole at the 6 o’clock position on the back of the case. The ring is engraved with the graphic of Hermès ex libris. Arceau Lift paired with a matt Havana crocodile leather strap made by Hermès Watch Workshop demonstrates the brand’s long tradition as a leather goods manufacturer.

 At first glance, what is striking is the flying tourbillon’s eye-catching structure. The dial’s central gear cross bridge divides the watch into two parts, the upper part is the dominant dial, and the lower part is the flying tourbillon. flywheel. But when you look at it for the second time, you will find that the designer and watchmaker’s six months of hard work is worth the money: from the discreetly carved V-shaped pattern on the dial background to the chamfered surface (chamfered The process takes 40 hours) and the contrasting brushed and polished surfaces show attention to detail. Details permeate the entire watch design into the movement design, not the other way around.

 Luc Perramond acknowledges that Arceau Lift to some extent meets the needs of ‘hermès loyal customers exploring watchmaking’. Not surprisingly, this watch will only be sold in the brand’s own stores. There are only 176 watches in 340 stores (this number echoes the brand’s age). Limited edition watches are on sale, and it is clear that the supply is far from enough. The price of 155,000 Swiss francs may slightly ease demand, but one day before the launch, a customer bought a pocket watch for 250,000 Swiss francs at the ‘Timepieces of Exception’ exhibition in its Paris store.

 The development period of the H1923 movement of the Arceau Lift watch (the elevator was installed in this store in 1923) lasted for 18 months, and there was also a huge investment in industrialization. These can not rely on Arceau Lift’s 176 limited timepiece cover the cost. Therefore, Arceau Lift is only the first watch and will evolve into a multi-member tourbillon family in the future.

 In addition, we can also look forward to seeing more innovation from Hermès at BaselWorld in 2014. As Luc Perramond revealed: ‘This is a legend that I want to continue. Not only are there a lot of possibilities, but also ideas and technical challenges. At the Baselworld Watch & Jewellery Show, we will show a complex device, While continuing the spirit of Temps Suspendu, there will be a new form of interaction with watch wearers. ‘

 There are always customers waiting in line at the Hermès store. Instead of coming for shopping, they are more likely to receive service. This amazing scene is enough to prove that Luc Perramond claims ‘business is good’, and the 10% sales growth in 2013 is also strong evidence. Unlike some competitors, Hermès’ customer base is not just Chinese. ‘We have historically been strong in the Japanese and European markets,’ said Mr. Perramond. ‘We are still developing the Chinese and North American markets recently.’ Uncertainty that does not need to rely on mainland Chinese customers and the Chinese economy is something for Hermes Good thing, but perhaps more importantly, the bright prospects of the watch market more herald a brighter future for Hermes.


Jacques Atmos Marqueterie Wheat Inlaid Air Clock Clock Artist Family

Today I will introduce an air clock from Jaeger-LeCoultre, an artist of the watch family. Let’s take a look together.
 This Jaeger-LeCoultre air clock is equipped with a self-opening bell case. This ingenious masterpiece requires hundreds of man-hours for the watchmaker, and is composed of more than 1,200 pieces of 35 varieties of precious wood. Complications: 24-hour indication, month and moon phase display

Jaeger-LeCoultre Atmos Marqueterie straw clock 5543307
 Technical Parameters:
 Jaeger-LeCoultre movement: 582
 Movement: mechanical
 Part Number: 386
 Frequency per hour: 120 times
 Number of jewels: 30
 Clockwork: 1
 Functions: hour, minute, 24-hour display, month, moon phase
 Bell case: wood
 Pointer: rectangle


Ballon Bleu De Cartier Floating Tourbillon Watch Appreciation

Ballon Bleu de Cartier 39mm floating tourbillon watch with enamel dial, showing its true elegance and highlighting the noble value of the watch. The translucent dark blue hue of the enamel dial reinforces this timeless iconic quality.

Watchmaking classics

 Since 2008, Ballon Bleu de Cartier watches with floating tourbillon movements have only 46 mm diameter models. The new 39 mm size gives the Ballon Bleu de Cartier floating tourbillon a unique elegance.
For those looking for a modern tourbillon watch with soft lines, well-balanced proportions and comfortable wearing, the size is just right.

Enamel decoration, precious professional skills

 The Ballon Bleu de Cartier 39mm floating tourbillon enamel watch with its exquisite deep blue enamel dial follows the tradition of dial enamel decoration from the beginning of the 20th century. This process first engraved a sunray radiation pattern on the 18K white gold dial, and then covered it with multiple layers of translucent enamel.

The enamel was originally powdery, and its texture, composition, and color must be carefully selected to ensure a uniform appearance and satisfactory results after firing. During firing, temperature control affects the entire process. Since the table
The discs have large windows that give a glimpse of the floating tourbillon frame, a process that becomes more sophisticated. After cooling, the transparent enamel layer, the texture of the guilloché pattern and the delicate blue depth make the dial a material and brightness.
Perfect combination.

 Ballon Bleu de Cartier 39mm Floating Tourbillon Enamel Won ‘Poinçon de
‘Genève’ (Geneva Quality Mark). 9452 on watch
The MC movement is assembled and tuned in the Cartier Watch Workshop in central Geneva, meeting all the stringent standards of this excellence certification.

 The Ballon Bleu de Cartier 39mm floating tourbillon enamel watch, with a creative elegance, interprets the brand’s unique style, and is specially created to treat it as a treasured expert.

 Ballon Bleu de Cartier floating tourbillon watch, 39 mm, enamel dial with 9452 MC movement,
Engraved ‘Poinçon de Genève’ (Imprint of Geneva’s premium)

Equipped with 9452 MC movement,
Engraved ‘Poinçon de Genève’ (Imprint of Geneva’s premium)
Case: 18K rose gold
Diameter: 39 mm
Crown: 18K rose gold recessed crown set with a round sapphire
Table mirror: sapphire crystal
Case back: sapphire crystal case back
Dial: Dark gray electroplated dial
Bezel: 18K rose gold bezel
Hands: Sword-shaped blue steel hands
Case diameter: 39 mm
Case thickness: 11.4 mm
Strap: Brown alligator strap
Buckle: 18K rose gold folding buckle
Water resistance: 30 meters / 3 bar / 100 feet
Movement: Cartier 9452 MC workshop refined manual winding mechanical movement, equipped with floating tourbillon,
‘C’ tourbillon frame with second hand indication function, won ‘Poinçon de Genève’ (Geneva quality stamp)
Movement diameter: 10¾ legal minutes, ie 24.5 mm
Total movement diameter: 24.9 mm
Thickness: 4.5 mm (5.45 mm including tourbillon)
Number of movement parts: 142
Number of ruby ​​bearings: 19
Balance vibration frequency: 21,600 times per hour
Power reserve: about 50 hours

 The above is the latest cutting-edge information of SIHH 2014 brought to you by the special editor of Watch House. Next, we will provide more and more intuitive exhibition reports, so please pay attention. (Picture, text / watch home Yang Lin)

Geneva International Haute Horlogerie 2014:


Vacheron Constantin Malta New 82230/000g-9962 Watch

This year, Vacheron Constantin has released four new watches to enrich the work of the Maltese series, including a platinum men’s watch and three women’s mechanical watches.

Vacheron Constantin designed this watch in the hope that it could provide a traditional model with simple and exquisite lines. The case of this watch is made of 18K white gold with a case size of 36.7 × 47.6mm. The hour markers, 6 o’clock and 12 o’clock Roman numerals are also made of white gold, and have been redesigned to fit the barrel-type case of the Malta series.

The hour, minute and small seconds are driven by a 4400AS movement. The movement is engraved with the Geneva mark and can be seen through the sapphire crystal on the case back. This watch comes with a black alligator strap with a white gold pin buckle. (Picture / Text Watch House Xiao Sen)


Panerai Presents An Exclusive Watch Collection Exhibition

In October 2012, Italian luxury watch maker Panerai carefully planned to hold an exclusive watch collection exhibition to celebrate the 10th anniversary of the opening of the Hong Kong Landmark Prince Store. Rare watch featuring the brand. The Panerai Landmark Prince Store is the brand’s first store opened in Asia in 2002 and the second Panerai store with a long history after Florence, Italy.

 Panerai presents exclusive watch collection exhibition

The exhibition opens to the atrium of The Landmark, Central, and is open for public viewing before October 9. The 48 unique watches presented in the exhibition are actually from the private collections of collectors. Thanks to their generosity and selfless sharing, visitors were able to have this valuable opportunity to appreciate the extraordinary collection of creative ideas in Hong Kong.

 Panerai presents exclusive watch collection exhibition

The exterior design is like a giant Luminor watch case. The central exhibition hall is surrounded by three semi-transparent walls. Upon entering, visitors immediately feel like being in a world full of Panerai’s historical heritage colors and unique Italian design. On the top, the iconic and simple Luminor dial is displayed, and the unique luminous effect of Super-LumiNova® is displayed on the hour markers.

 Panerai presents exclusive watch collection exhibition

48 sets of classic watches are displayed in an orderly manner in two sets of double-sided display cabinets, which are arranged in accordance with the clockwise axis to divide the exhibition hall into four areas. The outer edges of the eight showcases are also illuminated by the unique luminous effect of Super-LumiNova®. The four exhibition areas present the core values ​​derived from the brand’s long and deep history; the unique, rare and consistent characteristics of the product; the outstanding model given by the classic Italian design and innovative Swiss watchmaking skills and craftsmanship.


The 52nd Rolex Daytona 24 Hours Ended Grandly

[January 26, 2014, Florida, USA] January 26, Eastern Time, the 52nd Rolex 24 at Daytona in Dayton, Florida, USA Take the Daytona International Speedway to a grand end, and the tension lasted until the last second of 24 hours. As the title sponsor and designated timekeeper of the race, Rolex is proud to provide the precise timing tool for this renowned endurance race. According to tradition, the championship was awarded to the Rolex Oyster Perpetual Cosmograph Daytona.

   This year’s competition is dazzling, with many leading teams losing to their strong rivals in the final stage. Especially in the last 20 minutes before the end of the race, the distance of the leading team gradually pulled in. Finally, the 5th Corvette DP of the Action Express Racing team won the championship with a 1.461 second lead and won the championship. The drivers of the championship team are Joao Barbosa and Portuguese driver Christian Fittipaldi who has won the championship three times, and Sebastian Bourdais from Le Mans, France, who won the championship for the first time in endurance events. In addition, the ORECA FLM 9 team successfully won the PC-level race. In addition, in the GTLM and GTD competitions, Porsche 911 North American Porsche Team Porsche 911RSR and 555 Level 5 Motorsport Team Ferrari 458F won the championship.

The Rolex Daytona 24 Hours and the Les 24 Heures du Mans, also sponsored and officially timed by Rolex, are the most famous races in the world. In 1959, Rolex established a cooperative relationship with the Daytona International Circuit. In February 1962, the Daytona Continental was held for the first time. In 1964, the event evolved into a 24-hour endurance race. In 1992, Rolex officially became the title sponsor of the race, and the event has since been renamed the ‘Rolex Daytona 24 Hours.’ Every year, the race officially starts at 2:30 pm local time on the last Saturday of January. More than half of the 24-hour endurance race is conducted at night. It is the ultimate test of human fitness and racing machinery. Renowned automakers, including Ferrari and Porsche, prepare the Rolex Daytona 24 Hours for a long time every year and regard the race as a weather vane for the performance of the entire season.

Rolex and Motorsport
  Rolex is proud to be the main driving force of motorsport. Whether supporting top racing events such as Formula 1 ™, classic endurance challenges such as the Les 24 Heures du Mans, or sponsoring the historic Pebble Car Tour Beach Concours d’Elegance) followed the tradition and Rolex formed a special relationship with this speed-seeking sport.
   This kind of cooperation can be traced to the pioneering spirit that Rolex had at the beginning. In the early twentieth century, after the founding of Rolex by Hans Wilsdorf, he was keenly aware of the trend that watches would become popular. But at the time, the watch was still considered a fragile timepiece device, so Wilsdorf was determined to create a sturdy, precise and reliable watch that could be used in many situations.
   In 1910, Rolex watches were first certified by the Official Watch Rating Centre in Biel, Switzerland. This is the first certification the watch has issued to the watch. In 1926, Rolex invented the world’s first precision chronograph waterproof watch, the Rolex Oyster. The watch is equipped with a Rolex-owned patented case. The structure consists of a screwed bezel, the back of the case and the crown of the mainspring. One year later, in order to verify its performance, Mr. Wilsdorf wore an oyster watch on the wrist of swimmer Mercedes Gleitze. In October 1927, Successfully crossed the English Channel on the 27th. The Rolex on her wrist has stood the test of water for ten hours and has always maintained perfect running conditions, making this young British woman the first spokesperson for the Rolex brand-she has witnessed the outstanding quality of Rolex watches.
   In 1931, Rolex improved the Oyster watch and added the world’s first self-winding device, the Perpetual Oscillator, the pioneer of contemporary self-winding structure.
   Under the leadership of Wilsdorf, Rolex has tested Rolex Oyster watches around the world and has continuously proven its reliability in extreme environments, whether on land, at high altitudes, in the deep sea or on top of Mount Everest. Rolex’s name has been associated with many record-setting events and has become synonymous with the world’s most trusted and accurate timer.
   At the same time, Rolex and its products have continued to develop and strive for perfection. As part of this evolution, Rolex watches use only the finest materials and the best designs in the industry. It has become a symbol of elegance and dignity.
   Because of this, Rolex seeks to collaborate with passion-driven, high-performance and precision-finding events like itself. The racing world is its natural choice. As early as the 1930s, when Sir Malcolm Campbell wore a Rolex watch and broke the car’s land speed record, Rolex formed an alliance with the sport.
Prestigious partnership with the racing world
   Since 1959, Rolex has formed an alliance with the Daytona International Speedway in the United States. A few years later, Rolex named the Daytona as a classic watch designed by racers-the Oyster Perpetual Cosmograph Daytona series. Since then, Rolex has appeared more and more frequently in racing competitions. Since 1992, Rolex has been the title sponsor of the Rolex 24 At Daytona in Florida, USA; since 2001, it has become the world’s oldest endurance race-Le Official timer for the Les 24 Heures du Mans.
   Since 2013, Rolex has become the official timekeeper of Formula 1 ™, the pinnacle of motorsports. The development of this long-term cooperation means that the close cooperation between Rolex and motorsport has reached its peak. Back in the late 1960s, Rolex invited racing legend Sir Jackie Stewart to join its team of prominent spokespersons. Sir Stewart has been one of the most prestigious drivers in the Formula One world for the past four decades. He won the Formula One Championship three times in 1969, 1971 and 1973, and won 27 championships. In the 1970s, his contributions to driving safety in the Formula One Championship made him widely known.
   In addition, through an alliance with Le Mans 24 Hours, Rolex proudly sponsors Danish driver Tom Kristensen, who has won eight championships at the Le Mans 24 Hours.
   Driven by the spirit of self-breakthrough and the pursuit of excellence, Rolex began to cooperate with Bloodhound supercars in 2011 to set a world record speed record, and became the official timing partner. Bloodhound’s goal is to drive cars with cutting-edge supersonic airplanes and rocket engines, setting a speed record of 1,000 mph (1600 km / h). From 1935 Sir Malcolm Campbell drove the ‘Bluebird’ to break the speed record of 300 mph (438 km / h) at that time to today’s sponsorship of the project, Rolex has been extremely fast The forefront of the world has its place.
   In addition to racing, Rolex sponsored events designed to showcase the charm of vintage cars, including the Pebble Beach Concours d’Elegance, which began in the 1950’s and showcased the most avant-garde Car models. Today, this prestigious race is held every year in Pebble Bay, California, bringing together many eye-catching vintage cars. Since 1997, Rolex has become the official timer of the game. As part of the competition, the Pebble Beach Tour d’ Elegance, which began in 1997, was also sponsored by Rolex. Its vision is to show the elegant beauty of classic cars in sports. In 2007, Rolex became the title sponsor of the event.
   In addition, Rolex honors were presented at the Goodwood Revival in the UK and the Rolex Monterey Motorsports Reunion in the United States. Goodwood Vintage Racing is dedicated to showing cars produced before 1966; Rolex Monterrey Classic Motorsport attracts more than 600 vintage cars to the Mazda Laguna Seca Circuit in Monterey, California each year.
   Driven by the passion for excellence, Rolex, the world’s leading Swiss watchmaking brand, with an unparalleled appreciation of the racing world, is committed to fostering a close relationship between the two. As leaders in their respective fields, they are tirelessly pursuing perfection .