Hearst UK’s 2016 watch survey shows that Rolex is the most popular watchmaking brand in the world. This unique and comprehensive survey interviewed over 8,000 readers of Mr. Fashion, Men’s Health, Bazaar, Red and Financial Times, and referenced The Watch Gallery’s customer database.
Swiss watchmaking giants Rolex and Patek Philippe became the biggest winners. The two brands ranked first and second in the survey of ‘Fifty Most Popular Watchmaking Brands’ and ‘Dream Watches’. But when broken down into specific genders, Patek Philippe is the most preferred brand and dream watch for men; Cartier is the most preferred brand for women; and Rolex is the most dream watch for women.
Other brands ranked higher in the survey include Omega, IWC, Breitling, Tag Heuer and Chanel, among others.