Audemars Piguet Announces Joint Sponsorship Of Art Basel

Visitors to Art Basel in Hong Kong, Basel, and Miami Beach, China will have the opportunity to explore the world of legendary Swiss watchmakers, and to master masterpieces of modern and contemporary art.

   Since its establishment in 1875, Audemars Piguet has continuously explored the point of integration between art and craft. The brand was born in Brassus in the Jurassic Valley of Switzerland and thrived in this cradle of fine watchmaking. To this day, Audemars Piguet is still managed by the founder family. This independent business model allows the brand to inherit the standard of excellence, creativity and innovation. Regardless of the design concept or production method, each Audemars Piguet watch has a unique temperament. In terms of creative inspiration and complex machinery, it fully reflects the timeless style and strong personal color.

   As a global co-sponsor and the ‘Time of Art Basel’, Audemars Piguet will appear at the 2013 Basel Art Fair and participate in all exhibitions in Hong Kong, Basel and Miami Beach, China. The brand also deliberately set up the Art Collectors Lounge, presenting a well-planned watch exhibition, allowing visitors to immerse themselves in the world of Brassus, the birthplace of the brand, and examine the local superb craftsmanship. The exhibition draws on the brand’s past art events around the world and a tour to celebrate the 40th anniversary of the famous Audemars Piguet Royal Oak series. The unprecedented touring exhibition, titled ‘From Avantgarde Design to Today, From Avantgarde to Icon’, traveled through five major cities in 2012, including Park Avenue Armory in New York City, and Tokyo Palace in Paris ( Palais de Tokyo), Milan Triennale Museum (Triennale) and Beijing Ullens Center for Contemporary Art (UCCA). Audemars Piguet plans to organize more special projects and events with leading artists during the Basel Art Fair 2013.
   Speaking of the latest cooperation plans, Acting Chief Executive Officer François-Henry Bennahmias said, ‘Art Basel is the world’s top exhibition of modern and contemporary art, and we are very happy to work with the organizer to launch this partnership. , Haute horlogerie and art have many similarities, for example, both are committed to improving their skills, excellence and innovation. Audemars Piguet interweaves art and craftsmanship, and integrates the traditional skills of watchmakers with the extraordinary vision of artists. We look forward to building closer ties with the evolving contemporary art world and maintaining long-term relationships with Art Basel. ‘
   Art Basel director Marc Spiegler said: ‘We warmly welcome Audemars Piguet to be part of Art Basel. Audemars Piguet’s forward-looking and creative ideas coincide with the spirit of our exhibition.’