New York, Movado Group-Movado and the famous fashion designer Chris Benz have launched a series of limited edition Movado BOLD Porter watches. A graduate of the Parsons School of Design, Chris was awarded a new-generation designer award by the prestigious CFDA in 2004.
Movado has a glorious history. It has worked closely with artists and designers for a long time to perfectly integrate the iconic museum dial and new and unique elements, giving it a new interpretation. Efraim Grinberg, global CEO of Movado Group, has commented: ‘Nothing is more exciting than the shape of the watch design and Chris’ vivid interpretation of the museum dots.’
As a new Movado artist series watch, the Movado Limited Edition BOLD Porter watch designed by Chris Benz is composed of five colors, combining the popular design elements and the legendary museum dial. Harmonious combination, blending fashion and classics perfectly. The classic museum dots are distinguished by their colorful combinations, re-interpretations, and the signature of Chris Benz on the strap.
Chris Benz said: ‘I am honored and proud to join the many well-known artists and designers working with Movado. Long history has made Movado today. From Andy Warhol, James Rosenquist to Romero Britto, Kenny Scharf, all artists who have been involved in the design of Movado dials, while perfectly presenting the visual elements of their styles, taking into account the classic aesthetic design of Movado, it is difficult to combine the two into one. Confidence. Art, culture and functionality have been the indispensable building blocks of Movado for a long time, and all these elements are the foundation of this dial design.
Coming from a rich history, Movado has always maintained its design style, classic and fashionable. Since its launch in 1987, the limited edition dials designed by celebrities in the art world have been an indispensable and important element of the Movado Artists watch series. These art designers include the famous pop artist Andy Warhol, kinetic artist Yaacov Agam, oil sculptor Arman, oil sculptor James Rosenquist, Swiss artist Max Bill, Brazilian pop artist Romero Britto, and Brooklyn-born American artist Kenny Scharf.
As a front-end brand with a great sense of modernity and artistic design, Movado has always contained an outstanding sense of design in its 130-year precious and long history, and it also has an unprecedented sense of innovation. Not only that, Movado is a major sponsor of the New York City Ballet, the Lincoln Performing Arts Center, the Lincoln Center Jazz Performance, and the Kennedy Performing Arts Center. At the same time, Movado successfully sponsored the Miami International Film Festival, the Miami Urban Ballet, the Joffrey Ballet, the Pacifica Ballet, and the Cooper-Hewitt National Design Museum....
This year marks the 100th anniversary of the Mido brand. Therefore, in addition to launching many retro-style works and replica watches, Mido has also brought a revolutionary masterpiece of modern watches, Belem Sairee. The series naturally ushered in a new choice. Belem Sairee is the most classic watch of the Mido brand, and also the most popular dress watch, because it is characterized by classic style, combining traditional and modern style, unique. This year, Mido has brought the Belem Cerelli series of big calendar watches, which are very attractive.
The big calendar is undoubtedly the prelude to the centennial anniversary of the United States. Since January in the Commander series, we have already looked forward to the Belenceli series of large calendar watches, and may even be used later in the pilot Among other watches. The Belem Celli series has a long history. It draws design inspiration from the classical architecture full of artistic temperament in Milan’s Emmanuel II Arcade. The watch is based on quaint and impressive.
The simple dial has no extra decoration. Compared to the previous ultra-thin models, the new Belem Cerelli calendar watch uses a three-dimensional hour scale, which makes the watch look more luxurious. Sandblasted gold-plated toffee hands with straight white lines and sharp needle tips indicate the time of each moment.
The stainless steel case, which has been treated with PVD gold plating, has a warm color and a polished surface that provides beautiful visual effects and displays its luxurious qualities. The double-layered bezel is a symbol of its classic charm, derived from the multi-level structure of the open ceiling of the arcade of Emmanuel II, which injects this baroque classic charm into the watch, which is excellent in beauty.
At 6 o’clock on the dial, a large calendar function is also designed to highlight the commemorative meaning of the watch. A large calendar is used to commemorate the centuries of wind and rain.
The watch has a built-in caliber 80 long kinetic mechanical movement. This is a large calendar movement specially developed by the group for Mido. In addition to its original outstanding performance, it also has a coveted large calendar function, full of sincerity.
The watch is equipped with a comfortable soft leather strap and a gold-plated stainless steel folding buckle, which is easy to operate, safe and reliable, and luxurious and elegant.
This is the first large calendar watch of the Belem Celli series, and it is also very different from previous watches. It has an extraordinary personality, practical functions, outstanding texture, and sincerity of beauty.
For more details, please pay attention to the live feature of the Basel Watch Fair: