New York, Movado Group-Movado and the famous fashion designer Chris Benz have launched a series of limited edition Movado BOLD Porter watches. A graduate of the Parsons School of Design, Chris was awarded a new-generation designer award by the prestigious CFDA in 2004.
Movado has a glorious history. It has worked closely with artists and designers for a long time to perfectly integrate the iconic museum dial and new and unique elements, giving it a new interpretation. Efraim Grinberg, global CEO of Movado Group, has commented: ‘Nothing is more exciting than the shape of the watch design and Chris’ vivid interpretation of the museum dots.’
As a new Movado artist series watch, the Movado Limited Edition BOLD Porter watch designed by Chris Benz is composed of five colors, combining the popular design elements and the legendary museum dial. Harmonious combination, blending fashion and classics perfectly. The classic museum dots are distinguished by their colorful combinations, re-interpretations, and the signature of Chris Benz on the strap.
Chris Benz said: ‘I am honored and proud to join the many well-known artists and designers working with Movado. Long history has made Movado today. From Andy Warhol, James Rosenquist to Romero Britto, Kenny Scharf, all artists who have been involved in the design of Movado dials, while perfectly presenting the visual elements of their styles, taking into account the classic aesthetic design of Movado, it is difficult to combine the two into one. Confidence. Art, culture and functionality have been the indispensable building blocks of Movado for a long time, and all these elements are the foundation of this dial design.
Coming from a rich history, Movado has always maintained its design style, classic and fashionable. Since its launch in 1987, the limited edition dials designed by celebrities in the art world have been an indispensable and important element of the Movado Artists watch series. These art designers include the famous pop artist Andy Warhol, kinetic artist Yaacov Agam, oil sculptor Arman, oil sculptor James Rosenquist, Swiss artist Max Bill, Brazilian pop artist Romero Britto, and Brooklyn-born American artist Kenny Scharf.
As a front-end brand with a great sense of modernity and artistic design, Movado has always contained an outstanding sense of design in its 130-year precious and long history, and it also has an unprecedented sense of innovation. Not only that, Movado is a major sponsor of the New York City Ballet, the Lincoln Performing Arts Center, the Lincoln Center Jazz Performance, and the Kennedy Performing Arts Center. At the same time, Movado successfully sponsored the Miami International Film Festival, the Miami Urban Ballet, the Joffrey Ballet, the Pacifica Ballet, and the Cooper-Hewitt National Design Museum.