From October 9th to 16th, 2016, the annual and highly anticipated Shanghai Rolex Masters will be held in Shanghai Qizhong Forest Sports City Tennis Center. Rolex, the top Swiss watchmaking brand, will continue to sponsor the Shanghai Masters and will serve as the official timekeeper for the event for seven times.

Rolex Masters Shanghai 2015 (© Rolex / Antoine Couvercelle)

The partnership between Rolex and the Shanghai Rolex Masters dates back to the first event in 2009. At the time, as the exclusive presentation sponsor, Rolex was the designated timekeeper for this ATP1000 men’s singles event. And since the second year, Rolex has upgraded this partnership to title sponsorship, and is dedicated to supporting the country’s largest tennis tournament. This competition was awarded as the best 1000 masters of the year by ATP players every year from 2009 to 2013, which is the best men’s tennis tournament in Asia.
Rolex is committed to supporting the most well-known tennis tournaments, players and organizations. Whether it’s the Wimbledon Tennis Championships or the Australian Open and other tennis competitions, as well as the legendary Swiss player Roger Federer, the brand has been involved in promoting brilliant achievements in the tennis world. In addition to advancing, I also respect the tradition of this movement. The Rolex brand and tennis majors and players are pursuing outstanding performance, which promotes close cooperation between the two parties.

What is even more exciting is that Rolex brand spokespersons Grigor Dimitrov, Milos Raonic, and Jo-Wilfried Tsonga ) Will glorify the Shanghai Rolex Masters, presenting a wonderful legendary matchup for this Asian tennis tour.

Rolex Masters Shanghai 2015 (© Rolex / Antoine Couvercelle)

Rolex and tennis
Rolex is committed to supporting tennis and is committed to promoting all aspects of development, including men’s, women’s, important events, and elite players. The well-known Swiss watch brand Rolex cooperates with major professional competitions and organizations, including two grand slams that have witnessed the birth of countless tennis kings: Wimbledon Tennis Championships and Australian Tennis Open.
Rolex has also established close ties with the International Professional Tennis Federation (ATP) and the International Women’s Professional Tennis Association (WTA) to participate in the two seasons of the international tennis organizations and further strengthen the brand’s leading position in the tennis world: Finals (men’s) and WTA Finals (women).
Rolex also sponsors the Davis Cup by BNP Paribas of Paris BNP Paribas to celebrate the sportsmanship and history of tennis through this top international men’s team competition.
In addition, Rolex works with several top players. Brand ambassadors include: Swiss tennis master Roger Federer, record holder of 17 Grand Slam titles; tennis players such as Grigor Dimitrov (Bulgaria), Anna Ivan Ana Ivanovic (Serbia), Milos Raonic (Canada), Jo-Wilfried Tsonga (France), and Caroline Wozni Caroline Wozniacki (Denmark); new stars Belinda Bencic (Switzerland), Eugenie Bouchard (Canada) and Sloane Stephens (USA) ; Legendary players Björn Borg (Sweden), Chris Evert (USA) and Rod Laver (Australia).

Date type 41-Gold steel (© Rolex / Alain Costa)

Rolex and achievements
The link between Rolex and sports and human achievement goes back to the beginning of the brand. The founder of the brand, Hans Wilsdorf, was deeply influenced by the rapidly changing social environment in the early 20th century and founded his own watchmaking company. In an era when watches are still considered slim accessories, he is determined to make sturdy, precise and reliable watches to adapt to people’s increasingly active lifestyle.
After successfully pioneering the precision of watches, the brand invented the world’s first waterproof watch in 1926, the Rolex Oyster, relying on Rolex’s patented patented system, with screw-in outer ring and case back. Screw the winding crown firmly onto the case.
A year later, to prove to the world the waterproof performance of the watch, Hans Wilsdorf invited young British swimmer Mercedes Gleitze to cross the English Channel wearing an oyster watch. After swimming for more than ten hours to reach the end, the watch she wore still went on as usual. As a result, Gillis became the first spokesperson for Rolex and a witness to the excellence of Rolex watches.
Rolex continues to confirm the performance of the Oyster with a wide world. Whether on land or in the air, in the depths of the ocean or on the peaks of a mountain, Rolex watches have successfully withstood the most severe tests, showing their accuracy and reliability. These experiments help develop Rolex professional watches, such as the Oyster Perpetual Explorer and Explorer II, Cosmograph Daytona, and Submariner , Yacht-Master and so on. Rolex strives for excellence, this purpose also extends to the sports world, Rolex supports sports to create outstanding achievements, thus becoming a leading and reliable partner in sports.