Since the brand was founded, Longines, a famous Swiss watch manufacturer, has always focused on presenting ‘elegance’. This quality is not only reflected in the product, but also communicated to the world through the brand spirit, just like Longines’ famous slogan: ‘Elegance is an attitude.’ As a result, the brand unveiled the Longines Elegant Collection, a series of watches that are the perfect embodiment of classic design and fluent lines, highlighting the typical characteristics of Longines. Boya series watches come in three sizes, all equipped with self-winding mechanical movements, with a variety of dial styles, each of which interprets elegance in its own way.
Longines believes that simple, classic design is the best embodiment of ‘elegance’, and the Boya series perfectly shows this quality. The round case of this series of watches has smooth lines and is available in three sizes: 25.50 mm, 34.50 mm and 37.00 mm, showing the hour, minute, second and date. Some styles are set with diamonds. In keeping with Longines’ watchmaking tradition, Boya series watches are equipped with automatic movements, and the delicate links of the bracelets create elegant and light visual effects.
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2014 Basel International Watch Fair topic: