In 2010, at the time of celebrating the 150th anniversary of Chopard, the brand launched a limited edition L.U.C 1937 watch to pay tribute to the long tradition of watchmaking. Today, Chopard launches two new stainless steel L.U.C 1937 watches, one with a white Tang porcelain dial and the other with a silver fine-grain dial. Both watches are equipped with the new L.U.C 1.010 movement, which demonstrates excellent Chopard watchmaking technology.
    Chopard has been through many decisive moments since its establishment in 1860. And 1937 was the key era when Chopard laid the foundation of the brand today. At that time, the founder of the brand (Paul-André Chopard), Paul André, Chopard decided to leave Louise-Ulysse-Chopard, Louis and Ulis. Chopard founded Jura Mountain in the workshop and relocated to Geneva to expand its brand business. Today Chopard’s achievements and robust development are all laid down in the move to Geneva that year. To commemorate this important history, Chopard launched the first L.U.C 1937 watch in 2010. Under its simple lines, it carries a new and improved movement developed in 1937, condensing the essence of Chopard watchmaking heritage.
Elegant watch, timeless
    This year, Chopard has again launched two new classic L.U.C 1937 watches. One of them has a white tang porcelain dial with black transfer Roman numeral time scales. Another silver-tone dial with silvered rhodium-plated Roman numerals and minute markers. Both models are equipped with Crown Prince-style hands unique to the L.U.C series, and either with rhodium-plated hands or black hands to match their overall design. The 42mm diameter stainless steel case has a very modern appearance and lines. With the contrast of the silver wire grain on the side frame and the polished finish of the lugs, the watch is more timeless. The screw-down crown at 3 o’clock makes the watch with a sapphire crystal back case still waterproof to 50 meters.

L.U.C 1.010 movement: excellent precision when traveling
    The new L.U.C 1937 watch is equipped with the new L.U.C 1.010 self-winding movement, which is certified by the COSC Swiss Official Observatory, with a vibration frequency of 28,800 revolutions per hour and a power reserve of 60 hours. In addition to the central hand display of hours, minutes, and seconds, the six o’clock direction is also equipped with a date display to meet the needs of daily life. In addition, this movement also has a stop-second function for precise time adjustment. The precise and reliable performance of the L.U.C 1.010 movement has become another important benchmark in the history of the L.U.C movement.
    The new LUC 1937 watch shows the beauty of masculinity, but also exudes elegance and elegance. It uses a hand-stitched double-sided crocodile leather strap, the surface of the black crocodile leather with brown crocodile leather inside and stainless steel buckle. In addition to its exquisite appearance, its durability is enhanced.