Month: May 2013

Audemars Piguet Tour Auto 2011 Limited Chronograph Stopwatch

AUDEMARS PIGUET, a well-known Swiss top watch brand, has been the official timepiece of the Tour Auto for six years. Therefore, the Millenary Millennium Tour Auto 2011 limited chronograph stopwatch is specially launched, with a limited edition of 150 pieces worldwide.
 The Tour Auto is held in France every April and is a race that combines time with the beauty along the way. The racing route has been different each year, but each time it starts from Paris, there are five stops. It will be located in 2011: Poitiers, Objat, Bordeaux, Pau, and the terminal will be located in Biarritz. The competition system is divided into Regularity and Competition: The comparison of regular race is to grasp the accuracy of time, the focus is that each team must reach the end within the specified required time, the smaller the time gap between the specified requirements The winner is the competition; the competition is the speed, and the sooner the end is the champion.

 The Millennium Tour Auto 2011 Limited Chronograph Stopwatch perfectly integrates the relevant elements of the car into a horizontal oval casing, which not only enriches the contents of the Millennium series, but also highlights AP’s passion for the Tour Auto Tour de France. Close partnership. The dial uses a clear contrast design between black and silver. The three hollowed-out squares at 9 o’clock have a unique shape that points out the racing theme. The hollowed-out dial can directly see the delicate pearl dots in the movement The sander plate echoes all the polished parts inside the car.
 Millenary Millennium Tour Auto 2011 limited chronograph stopwatch, stainless steel case, 47 x 42 mm, hours, minutes, small seconds, date, chronograph with tachymeter display, Cal.2385 automatic winding movement, power reserve 40 hours, The case back is engraved with Tour Auto Limited Edition, is water-resistant to 20 meters, and is limited to 150 pieces worldwide.
 The delicate decoration is the unique charm of this stainless steel watch. The lugs are brightly polished on the front and matte polished on the sides. The case is also finely polished with a bright finish (such as a bezel) and a matte finish. Finally, the polished / matte staggered sanding decoration is also applied to the beautifully shaped chronograph button for perfection. The self-winding chronograph stopwatch movement hidden in the case is also meticulously decorated with precision, flawless appearance and precise and reliable performance, which can stand any test.
 The Millenary Millennium Tour Auto chronograph inherits the eccentric dial unique to this series. The silver outer ring speedometer is marked with black Arabic numerals for speed. The speedometer is used to measure the speed per kilometer of walking. Assuming that 20 seconds have passed between the start and stop of the watch performance by the watch wearer, the average speed is 1km-or the average speed read directly from the speedometer It is equivalent to 180 kilometers per hour. The silver surface of the timer and small seconds dial enhances the contrast between light and dark, making the overall effect of the watch lively and pleasing. It is worth mentioning that the 30-minute timer also uses an eccentric horizontal oval dial, and the red central seconds hand highlights the sports style in a delicate way. The bottom is engraved with a black leather strap with a hand-stitched diamond pattern, the steel AP folding buckle, and the bottom is engraved with Tour Auto. The classic racing posture is all in it.


Leadership Extraordinary Audemars Piguet Driving The Ever-changing Life

belongs to the era of women

  As early as 1883, eight years after the creation of the Audemars Piguet brand, the advent of the first Audemars Piguet movement brought a refreshing wind to the quiet and elegant Swiss Vallée de Joux. Audemars Piguet inherited the traditional essence of brand breakthrough innovation and pursuit of excellence, launched a movement with a diameter of only 3 cents (6.8 mm), set a world record, and opened a new chapter for women’s watches.

  Talking about the development of Audemars Piguet is just like enjoying a movie of the era, and savoring the changes and aesthetics of artistic aesthetics in different ages. With the development of society, the social roles and social positions of women have quietly changed, and women also have different characteristics and unique beauty. Audemars Piguet captures the essence of artistic style forward-looking and injects new elements into its family legend.

  The 1820s was called ‘the most colorful era in history’. The unprecedented wave of industrialization unfolded, new and confident modern female faces appeared, and the contemporary art movement spread from Europe to the North American continent. Its aesthetic core is mechanical and geometric. The purely decorative lines and vivid color paintings, from the sun radiated by scallops to the ancient totems of Egyptian culture, from the bright and exaggerated pink to the passionate orange, are all materials, eclectic. In order to highlight the emerging lifestyle, Audemars Piguet launched a series of jewelry watches and accessories to create a new self-image for women who have won the right to freedom in society. The women’s jewellery watch introduced in 1922 is quite representative. This watch is decorated with diamonds, and its small and unique Art Deco style illustrates its pinnacle of interpretation in pocket craftsmanship.

1922 Audemars Piguet Art Deco Women’s Watch

  Time has advanced to the 1870s. In the decade known as the ‘Disco Era’, feminism has developed rapidly. Mrs. Thatcher, the Iron Lady, has become Britain’s first female Prime Minister. The fashion industry that pursues personality has also been shaped by strong women Impact. At the same time, Audemars Piguet experienced the heyday of the second rapid development of women’s watches, and the concept design of the watch was also more diversified: round, pillow-shaped, rectangular and oval models came out one after another. After 1976, Audemars Piguet launched the classic first Royal Oak Women’s Watch, which became the vane of the time.

  1976 Launch of the first Audemars Piguet Royal Oak women’s watch

  The arrival of the 21st century has overturned the global economic model and social lifestyle. For women, the right of free choice is no longer confined to the field of fashion consumption. They are free to deal with different social roles, make calm decisions in the workplace, and turn their tenderness in the family. More and more women see their inner desires as if they are confident in building dreams and pursuing quality of life on the road of life. They are also pursuing a chic beauty that is both artistic and practical. Audemars Piguet is committed to turning female ideas into reality, and building the future with the bold women in the new era.

  In fact, Jasmine Audemars, Chairman of the Board of Audemars Piguet, is the representative of Audemars Piguet women. As a descendant of one of the founding families of the brand, and the only woman leading a large independent watchmaking company, its outstanding performance and firm philosophy have fully demonstrated the Audemars Piguet spirit of ‘driving the routine and being the leader’.

  Female attitudes and opinions

  Elegance, self-confidence, and gentleness have always been unique charming features of women. Self-confidence, independence, and sobriety, modern women control their lives with powerful inner strength. Audemars Piguet women do not follow the trend, but only lead the trend, whether you enjoy the family or challenge the workplace, you can have what you want.

  The latest advertisement, which was performed by Anouck Lepère, uses ‘control the routine and excels in excellence’ as the slogan, which fully shows the spirit of Audemars Piguet’s pursuit of freedom. She has her own independent opinion, not restricted by tradition, but still feminine. She knows that beauty should not be superficial, and so is the watch. In addition to pursuing gorgeous decorative arts in appearance, Audemars Piguet watches also focus on internal mechanical technology to show the timeless beauty of inside and outside.
  Time Selection, Exclusive Collection

  Audemars Piguet Shanghai Boutique, located on Nanjing West Road, is currently the largest new concept boutique in China. It is located in a landmark commercial district with deep historical heritage, blending the traditional value of the brand with the pioneering art thought, and glowing endless vitality. Fourteen pieces of Audemars Piguet museum collections are on display here, including some of the most artistic and contemporary women’s watches.