Roger Dubuis, as Switzerland’s top watchmaking brand, has seen its achievements in the Interstellar Cutout King series in recent years. At the new product launch event of Roger Dubuis Pre-SIHH, Watch House also interviewed Mr. Gregory Bruttin, the director of research and development of Roger Dubuis movements, to listen to him and talk about the current Roger Dubuis Some views and future developments.
Watch House: You have always emphasized that this newly developed double balance spring skeleton watch is jointly developed with the Lamborghini Sports Department. I would like to know what aspects of research and development Lamborghini offers? Exterior design?
Gregory Bruttin: The main aspect is the movement. This movement is more like a Lamborghini sports car in terms of structure. We first set a general movement structure together, and then communicate in some details. For example, we use a differential in this movement, in fact, there is this thing in sports cars. We will communicate these details, including the selection of materials. Our cooperation with Lamborghini this time is not just in the movement, but in the entire watch. The case is made of carbon fiber, and Lamborghini is very advanced in carbon fiber research. We replaced the previously used carbon fiber material with a lighter carbon fiber material developed exclusively by Lamborghini.
Home of Watches: Why did you choose to develop a brand new double balance balance spring movement instead of the four balance balance spring movement that you are famous for before? Because if it comes to cars, it feels like the four balance wheels are more compatible with cars.
Gregory Bruttin: The four-balance hairspring movement has four balance wheels, so it is very bulky and very thick. The double balance spring only removes two balance wheels, and its structure and operating principle are the same. This new movement can be said to retain the principle of a four balance spring, making it thinner, smaller, and more suitable for daily wear.
Watch House: Is there any difficulty in developing this new movement?
Gregory Bruttin: For us, because we have a very strong movement research and development team, there is no difficulty in developing this movement. The difficulty this time is because we are cooperating with Lamborghini. Both sides have their own brand R & D philosophy and positioning, so they spend a lot of time in communication, persuading each other, and finally reaching an agreement.
Watch House: Will this movement only be used in cooperation with Lamborghini in the future?
Gregory Bruttin: Yes, this movement will only be used in cooperation with Lamborghini watches in the future. Because we hope that the cooperation with Lamborghini is not like the cooperation models of some brands on the market. You know, just the other party’s logo is printed on the product. Our more hope is that in the wearing experience, consumers can truly feel that our watch is a cooperative watch with Lamborghini, so we will spend a lot of time and energy on this movement.
Watch House: Two years ago, I interviewed you at the Hong Kong Watch Fair. When you said that many people mentioned Roger Dubuy would think of the Geneva mark of the whole movement. This is what you want, but then you also It is based on a consideration that a watch without the Geneva mark is launched.
Gregory Bruttin: We launched the non-Geneva-printed movement for one reason only, to meet the needs of the market. Because in many cases, when consumers, especially some female consumers, choose our brand, she cares more about design than the Geneva mark. So we only use this non-Geneva imprinted movement in our entry products, which is slightly inferior to the Geneva imprinted movement in surface finish.
Home of Watches: Now when mentioning Roger Dubuis, many people will think of not the Geneva mark of the whole movement, but the very dreamy design of the King Series Star Trellis. Is this what you want?
Gregory Bruttin: In fact, this is a real reflection of the market, which shows that our previous design and positioning of the interstellar hollow is very successful. I think that when a consumer buys a watch, he first sees whether the design of the watch is in line with his aesthetics. The second is the function, automatic winding, skeleton, single, double and so on. Finally, if this movement has the Geneva mark, it means that its quality is guaranteed and it is a very high-end movement.
Watch House: One last question, will you still be dominated by the King and the Famous in the future?
Gregory Bruttin: You know that we are a relatively small brand. The watches we produce each year are very limited. We are not as capable and have the budget to promote all series as the big brands, so we concentrate all our resources. And focus on the King series, in the next few years we will still focus on the King series, will be a new era of King series.