For most people, a high-end watch is a material symbol of identity and taste, but for Jean Claude Beaver, chairman of the Hublot Global Board, a high-end watch is a This toy with mechanical charm touched his curiosity and led him to research all the time. Let me share with you the most important things in the luxury watch industry and your personal workplace experience.
What is most misunderstood in the luxury industry?
I don’t think people will have any misunderstanding. People like luxury, they like this speciality. Everyone dreams of having a supercar and going to a luxury resort. Luxury is the rarest and most difficult product we can finally get. I have never met anyone who said that luxury goods should be produced in large quantities. You can buy 10 anywhere. You only give them 7 and then tell him that the next one must be until Christmas 2014, so that your things will be Someone wants it.
Of course, some people think that luxury is unnecessary, why do you go to a five-star hotel? Samsung hotels are also good; why do you need such a car? Other cars can also drive. I agree that luxury is really not a necessity.
Where is the most attractive thing about fine watches?
To me a watch is a toy, an engine, a steam locomotive. When we grow up, we will find that this attraction is actually the charm of machinery. Curiosity about machinery can always lead me to do research in this area.
What has been the most important change in the industry in the past few years?
Over the past period, the economic recession has had a great impact on the financial industry, but it has not changed much in our industry. This is different from the 1980s. At that time, problems occurred in the internal structure of the Swiss watch industry, causing 70,000 people to lose their jobs and many companies closed down. The entire watch industry must re-develope their business models.
Now the problems of the watch industry mainly exist in the global financial system. It is easier to overcome, because there is nothing wrong with your own house, but the weather outside is not good. After the bad weather passes, you can open the door, open Window out. Some people may lose their jobs while waiting, but not many. The waiting time is 12 to 18 months. In fact, not many people really feel too much pain.
In the fine watch industry, what are the key factors that determine competition?
Have a different vision. When an entrepreneur has the vision and the courage to implement it, he has already taken the first step to success. But a goal is difficult to achieve directly, so you need the market, the needs, the customers, you also need someone to help you, give you advice and support. And these people need to have the same vision as you, and at the same time tell you when they were wrong.
These are all I learned from the team. I have a team of 4 people and I have experienced three successful adventures with them.
What do you think of the future of the industry?
The future of this industry lies in innovation, and it is based on tradition, making tradition more lively and vivid. If you stick to tradition and repeat, then your contribution to the industry is zero. For example, like gold, traditionally everyone only knows that it is expensive and exclusive to luxury goods. Then the question that this industry has to consider is how to innovate on traditional gold. As we all know, the disadvantage of gold is that it is very soft and prone to scratches. So, if this shortcoming can be eliminated, we have contributed to the industry. In 5 years, my team has developed a method that no longer causes gold to scratch. This is an innovation based on tradition.
What kind of people do you need in this industry?
What we need most is someone who can create. If we cannot make progress every year in technology, design, materials, colors, etc., we will lose the vitality of development. The vitality of Hublot comes from our R & D department. They are the driving force of our development and the people we need most. I have never hesitated to invest in R & D. For the entire watch industry, the future of merchants will not come from marketing, sponsors, or advertising. Only when R & D and innovation begin, others will follow.